Tejano Music Recording Association, a 501c (3) non-profit organization, shall advance artistic and technical excellence, work to ensure a vital and free creative environment, and act as advocate on behalf of Tejano music and its makers. This shall be accomplished through programs and activities that engage the music industry and the cultural community as well as the general public. Attention will be brought to important issues such as the value and impact of music on arts education and the urgency of preserving the rich Tejano cultural heritage.